Door Hanger Printing Options Explained
A lot of firms nowadays are turning to door hanger printing as their choice of promotional material. Door hangers are indeed a nice and alternative way to promote your business in your local community or neighborhood. However, do you know the different door hanger printing options that you can decide upon? Some people just let the printing company do all the decisions in printing door hangers. This is wrong. It is always best to decide on your own since you always want to cater your door hanger printing to your budget and of course to the main objective of your door hanger printing campaign.
The only thing that hampers people into deciding on their own options is the lack of knowledge. So if you don’t know about the various door hanger printing options, you are in luck my friend. We are going to tell you about each of the options available for door hanger printing. This should make you better at dealing with that door hanger printing company.
Door Hanger Sizes: The first issue that you need to decide upon is the door hanger size. The sizes of door hangers can vary. Yes! There is not just one size. Your printing company might have recommended a large size to “maximize your promotional exposure” but you can actually print with smaller sizes to save on money. The most common sizes for door hanger printing are 8.5×3.5 inches 8.5×5.25 inches, 11×4 inches, and the largest one 14×4 inches. Any of these sizes are apt for door hanger promotions. Your only limitation really is the length of your message. So see if your design can fit into the smallest size possible. You don’t need a 14×4 inch door hanger if you are only message is “Come visit the best cupcakes here” or something similarly short.
Printing options: The next option that you can adjust is the printing option itself. This is a common option in a lot of printed materials. Usually people print only at the front or cover of a printed material. This saves money since you only print on one side. Door hangers can apply this concept as well to their printing. You can choose from having a full color front with no printing whatsoever on the back or you can have full color prints on both sides. It really depends on your design. If you have a large message that can’t fit into one side, then maybe you need full color prints on both sides. Otherwise, you can try to save money by printing only on one side.
Paper: The paper option is another common variable for printed materials. For door hangers, much like their printing options you can have different options regarding the sides. You can have glossy coating on both sides of the door hanger if needed. If you only have one sided door hanger design, then the other side can just have uncoated paper to save money.
Finishes: Next, Finishes refer to the extra coat or accent that is added to the paper of a door hanger after printing. This adds certain qualities to the door hanger paper that may make it more shiny or more resistant to damage. You common options here are aqueous coating for a glossy shiny finish, or you can also have the Ultra Violet protection coating that protects the paper for harsh light and weather effects. Of course the cheapest way is to just print door hangers with no finishes, but this adds a professional edge to your door hangers, if you ever want to invest in it.
Perforations Another option that is available for door hangers is perforation. If you added a coupon design to your door hangers, then you can avail of the perforation option so that people can just tear the coupon away from the door hanger when they want to use it. Perforation however will add some cost to your door hanger printing, albeit this is just a small addition. Just be sure to mark the perforation line in your design so that it is clear that the coupon can be torn away.
Scouring Lastly, we have scouring. Scouring refers to the process of having machine made folds into your printed material. For example, greeting cards and pocket folders usually have built in folds so that people know the area where to fold them. The same can be applied to your door hangers. If you have an extended door hanger with extra messages and folds, you can have your door hanger “scoured” so that the folds are always there. This is perfect if your door hanger design has several folds like a brochure.
So those are the 6 door hanger printing options explained for you. Learn them well. The next time you meet that door hanger printer, you should already know what they are talking about.