Promotional Pens – Getting it Right!
When it comes to thinking of the right promotional gifts to take to your next trade show or industry fair, there’s one item that’s sure to be on your list – pens! Everyone needs pens and particularly at trade fairs, when delegates will be keen to write down the email address or phone number of all the contacts they make. However, having a pen with your logo on it isn’t always enough – you need to make sure to pick the right kind of pen for your audience, so that your logo gets seen in the right places.
The most common types of pens picked for event marketing are ballpoint pens and roller-ball pens. Since ballpoint pens are cheap, light in weight and practically waterproof, they’ll be a hit not only with your marketing budget but also anyone that happens to pick one up. Gel pens are also popular, and since they can come in a variety of colours – sometimes even gold and silver – they can often provide a more relaxed, fun feel to your company image than an ordinary blue ballpoint. So, having a large batch of ballpoint or gel pens which you can take to client meetings, or just give out to anyone who visits your office or trade fair stand, can be an excellent way to get your logo in circulation.
It’s also crucial to figure out what sort of pen design you’d like to attribute to your branded pens. While stick pens – a simple ballpoint pen with a cap – can be useful, many firms opt for twist and click pens, as these pens also function as a stress relief toy for busy businessmen! Whatever style of pen you opt for, it’s perfectly possible to find a design that will fit both your requirements and your budget.
As well as stocking up on regular promotional pens and other promotional items, you may also want to push the boat out and opt for some promotional highlighters or promotional novelty pens. Highlighters have a much larger surface face than regular ballpoints or roller-ball pens, so your promotional branded highlighters will naturally be printed with a larger logo. What’s more, highlighters are items of stationary that are useful in an office, but not ones which many people own – so the chances are that if you give one businessman a promotional highlighter for their desk, other people in their office will borrow it too – meaning more people will be exposed to your brand.
Novelty pens can also be a very useful marketing tool, especially if you’re trying to attract students at a university careers fair or you have a more relaxed brand image. Light-up pens and glow pens can go down a treat if you get your branding right, so make sure they’re functional as well as fun!
Ultimately, you’ll find that it’s possible to find pens that suit your particular brand in almost any style you like. All you have to do is establish your budget for promotional items and then decide which design options you can accommodate. Whatever you choose, it’s certain that promotional pens will help you get your brand to the masses!