How To Start A Business Website Cheap And Easy?

A family friend of ours has just started a small business venture. The business is related with designer bags and women accessories. Our friend wants to explore export opportunities and she needs a simple website and maybe develop it into a sophisticated one once the business grows so that through the web site she would be able to tap new customers and unlimited business prospects abroad. I just want to advise her how to start a business website that is cheap and does not cost that much and easy to set up and manage the website.