When you receive a letter from a company or flip through the pages of their brochure, what is the first thing that strikes your mind? The content or its visual appeal? The latter, of course. Good Stationery design plays an important role in the corporate identity of a company. This is the crucial factor that differentiates a professional company from an amateur company. As such, professionally designed stationery has the power to attract more business and enhance the visibility and effectiveness of your brand.
Many small-scale companies ignore the importance of their stationery design. There are reasons for this. When a company is just starting out, pricey overhead costs may often lead decision makers to forego the frills. Thus, many of them make use of plain stationery to conduct important business communication. These companies are unaware of the business mileage they are losing out through such carelessness.
Some companies, particularly individual entrepreneurs, make the mistake of outsourcing the design of their stationery to amateurs. Worse, they may even go so far as to design it themselves. While such measures are helpful in cutting costs, they also hit you where it hurts the most- your business potential. DIY design software comes with pre-designed templates that may be customized to a small degree. But it is important to remember that these templates are being sold over and over again to thousands of web users. Therefore, there is no chance of your design being anywhere near unique. Additionally, since the amount of customization you can carry out is strictly limited, you are more or less stuck with what the software offers you.
That is why it is important to procure professionally designed stationery from design experts who possess the artistic ability and the creative bent of mind to create eye-catching stationery designs. Stationery performs the important task of attracting viewer attention, engaging their interest and finally, selling your product. It enhances your company’s identity. It augments your credibility and spearheads your marketing efforts.
Different businesses have different needs when it comes to stationery design. Even different kinds of stationery need to be designed in different ways to deliver their intended purpose. For example, the purpose of a business card is quite different from that of a brochure. So also, the kind of stationery design that is recommended for a business in the entertainment industry is different from that required by a business that specializes in law or accounts. Therefore, it is important that the stationery design you choose is in keeping with your services, philosophies and purpose.
Pixellogo offers professional Logo & Stationery Design services including logo templates, 3D logos and web design for companies at an affordable price.