USB memory sticks – also known as flash drives or pen drives – are arguably the hottest promotional product currently available. They are relative newcomers to the hi-tech sector, but are already a well established and popular business gift.
These removable storage devices use flash memory and a USB connector to store and transport data between PCs. No software is required and they are universally recognised. Small and portable, USB sticks have a much higher transfer rate and capacity than floppy disks.
There is a wide range of promotional USB sticks to choose from, in varying price brackets, with new products being introduced all the time.
Prices for promotional USB sticks vary considerably according to memory capacity, design and finish, so the choice of product depends largely on the core marketing objective. Are they intended as giveaways in large numbers at shows and events, or as corporate gifts for highly valued customers or prospects?
Companies wishing to stay one step ahead of the rest will be interested in a recent addition – a USB flash drive device that not only stores data but also incorporates other functions, such as an LED torch, keyring or mouse. This latest innovation is in keeping with the emerging trend following market demand for ever more versatile promotional products.
With flash memory getting cheaper and designs ever smaller, the demand for promotional USB sticks looks set to continue. With their winning combination of functionality, versatility and longevity, USB sticks are a perfect vehicle for marketing any forward-thinking brand.